Solution · Role

Advertisers

Define audiences. Run campaigns. Optimise performance.

Plan, launch and optimise campaigns from a single platform, with the data and attribution to prove what's working and AI-enabled campaign management driving continuous optimisation.

A day with appLockr

How Advertisers use the platform

A typical workflow from morning sync to end-of-day sign-off.

  1. 01

    Define your audience

    Build precise audiences from first-party signals and ecosystem data, ready to reuse across campaigns.

  2. 02

    Launch and pace campaigns

    Launch across owned, partner and open-web inventory from one console, with budgets pacing automatically.

  3. 03

    Optimise in flight

    Let AI-led optimisation tune bids, pacing and creative against your KPIs while you focus on strategy.

  4. 04

    Measure attribution and report up

    See how each channel and touchpoint contributed, with dashboards your team and clients read from the same source of truth.

The toolkit

What Advertisers can do with appLockr

Audience Definition

Build precise audiences from first-party signals and ecosystem data.

Cross-Channel Campaigns

Run campaigns across owned, partner and open-web inventory from one console.

Real-Time Optimisation

Pacing, bidding and creative rotation tuned automatically with your KPIs.

Multi-Touch Attribution

See how each channel and touchpoint contributed to conversion.

Brand Safety & Quality

Pre-bid controls, post-bid verification and curated inventory by default.

Performance Reporting

Dashboards your teams and clients can both read, same source of truth.

Recommended stack

The products Advertisers reach for first

Mix and match, every customer's pickup is different.

FAQ

Frequently asked questions

Which products do advertisers use?

Primarily the Advertiser product for planning, buying and optimisation, and Data & Insights for audience and market intelligence.

Where does the campaign data come from?

Planning and benchmarking draw on appLockr Data & Insights, powered by AppMonsta market intelligence, so audience and performance data sit alongside your buying.

Is optimisation automated?

Yes, AI-led optimisation continuously tunes audiences, bids, pacing and creative against the KPIs you set, around the clock.

Can I run across more than appLockr inventory?

Yes, campaigns run across owned, partner and open-web inventory from one console.

Do I need to commit to the whole stack?

No, adopt the Advertiser product on its own, or add Publisher, insights and more as you grow.

See how Advertisers get more done

Book a walkthrough tailored to your role and team.