Solution · Role

Publishers

Maximise demand and revenue across your inventory.

Manage supply, optimise yield and get paid faster, all from one platform. Replace the patchwork of supply tools, ad networks and finance tools with a single operating layer for the publishing side of your business.

A day with appLockr

How Publishers use the platform

A typical workflow from morning sync to end-of-day sign-off.

  1. 01

    Open the supply dashboard

    Start the day with one view of every app, site and channel, fill, eCPM and revenue side by side, instead of stitching together spreadsheets.

  2. 02

    Adjust floors and approve deals

    Set per-request floors, tune the waterfall and approve the direct deals and PMPs worth running, all from the Publisher console.

  3. 03

    Watch live performance

    Track yield and fill as auctions clear in real time, with block lists, category controls and post-bid quality monitoring running in the background.

  4. 04

    Settle and pay out

    Close out by reconciling what monetised across the estate, ready for settlement through the platform.

The toolkit

What Publishers can do with appLockr

Unified Supply Management

Manage inventory across apps, sites and channels from one console.

Yield & Floor Optimisation

Per-request floors, bid landscape analysis and waterfall tuning built in.

Direct Deals & PMP

Run deals with advertisers and agencies directly through the appLockr platform.

Audience Insights

Understand who your audience is and how their value differs across surfaces.

Brand Safety Controls

Block list management, IAB category controls and post-bid quality monitoring.

Instant Payments

Same-day payouts via appLockr Finance, no more 90-day waits.

Recommended stack

The products Publishers reach for first

Mix and match, every customer's pickup is different.

FAQ

Frequently asked questions

Which appLockr products do publishers use most?

Mostly the Publisher product for supply, yield and direct deals, and Data & Insights for audience and performance intelligence. Instant settlement and financing come from appLockr Finance, which is coming soon.

Can I manage inventory across apps and websites together?

Yes, the Publisher product manages inventory across apps, sites and channels from a single console, with unified pricing and reporting.

How does brand safety work?

Block-list management, IAB category controls and post-bid quality monitoring are built into the Publisher product, so controls run on every request rather than as a separate tool.

Do I have to move all my supply at once?

No. appLockr is modular, start with the surfaces or deals you want and expand as you see results.

When can I get same-day payouts?

Instant payments and Revenue-Based Financing are part of appLockr Finance, which is on the roadmap and coming soon. Request early access to be among the first.

See how Publishers get more done

Book a walkthrough tailored to your role and team.